Market Research [Think With Google]
Beyond The Numbers: How YouTube Shapes People’s Lives in Thailand, Indonesia
Ethnographic research on the special relationship between YouTube and high frequency users in Indonesia and Thailand; with implications on marketing video content.
Indonesia: The New Frontier for Mobile Marketing
Quantitative research on the ubiquitous usage of mobile search across Indonesia, and its implications on search-based marketing.
How APAC Brands Can Harness the Power of How-To Videos
Article using insights from several quantitative and eye-tracking studies in APAC that point to the influence on How-To videos on YouTube.
Creative Writing - Prose Fiction
A Century of Loneliness
Published in Lontar #4; republished in Best New Singaporean Short Stories Vol. 3.
Synopsis: Taiping, Malaysia. An unremarkable holiday takes a turn to the surreal with the appearance of chanteuse Faye Wong.
Anaesthesia
Published in Ceriph #6; republished in Best New Singaporean Short Stories Vol. 2.
Synopsis: A man and a woman, both hiding macabre intentions, meet in a bar.
The Moon and the Stars
Published in Fish Eats Lion - New Singaporean Speculative Fiction
Synopsis: Two boys strike up a romance, inadvertently connecting themselves to a parallel world of spiritual paranoia and chrysanthemum flowers.